Today, Nintendo is known as a Japanese multinational consumer electronics and video game company. It has become one of the world’s largest video game companies. The company was founded in 1889 and originally produced handmade hanafuda playing cards.

By the 1970s, Nintendo developed into a video game company. Following the successful development and release of the Game Boy in 1989, there was no stopping Nintendo from future successes. Today, Nintendo is Japan’s third most valuable company with an impressive market value of over 80 billion dollars. This blog post explores the timeline of how Nintendo has gone from strength to strength in dominating the video game industry.


In 1977, the company began to produce their own hardware starting with the Color TV-Game home video game consoles.


The company launched its first handheld video game series in 1980 called Game & Watch. Nintendo set itself in the direction of the video arcade game industry with the success of Donkey Kong in 1981.

The Famicom home video game console, launched in 1983, was a system combined with selected games in 1985 making Super Mario Bros the most popular video game in history. Several redesigns of the Game Boy continued.


2004 saw the official release of the Nintendo DS range. However, the last redesign of the Game Boy series called the Game Boy Micro occurred in 2005. That same year, Nintendo opened the Nintendo World Store in New York City focusing on showcasing the company’s history, Nintendo game sales, and public product launch parties. From 2006 to 2010, Nintendo released several more consoles like the Wii, Nintendo DSi, and the Nintendo DSi XL.


The Nintendo 3DS was released in 2011. In 2015, product distribution in Brazil stopped after four years. However, the rest of Latin America, fortunately, didn’t suffer the same fate.


Nintendo partnered with a Japanese mobile developer to create games compatible with smart devices.

A video game console company worth trillions of dollars can only continue to fly higher from now until the end of time.

The rapid advance in technology over the years has made way for millions of people to enjoy multiplayer gaming. Despite these changes, many gamers today still prefer the good old-fashioned gameplay that handheld game consoles have to offer.

The First of Many to Come

As early as the 1970s was when the handheld game console market began to develop significantly. Ralph Baer’s first creation of a video game for commercial home use in 1967, the concept was born from the ‘Brown Box’ video game. An interesting fact to note is that in 1982 the first solar-powered gaming device was created by Bandai, with a release of several games in two different series.

Nintendo’s Success Story

Nintendo, initially founded in 1889 as a playing card company, eventually moved towards the video game console market with quite a successful bang. From 1980 onwards, Nintendo had released a couple of electronic games which were designed by Yokoi. However, the company made the hand-held game console famous thanks to the development and release of the Game Boy on the 21 April 1989. One of the successful electronic games that were developed by Yokoi for Nintendo was the Game & Watch device. Yokoi decided to combine the concept of the Game & Watch device with the Famicom console resulting in the Nintendo Game Boy. The success of the Game Boy was attributed to the battery-friendliness of the device due to its monochrome graphics.

The Nintendo DS range was released in November 2004. Features included two screens, a touch screen, wireless connectivity, and a microphone port. The wireless connectivity featured wireless networking for multiplayer games for up to sixteen players.

In January 2006, Nintendo released an updated version of DS which was the DS Lite. It became an instant success as this game console was 42% smaller and 21% lighter than the original Nintendo DS. The design was sleeker coupled with better quality displays and brightness and a longer battery life. December 2009 saw just over 125 million units of the Nintendo DS range combined sold worldwide. Viva handheld gaming!

The DS Lite is a dual-screen handheld game console manufactured by Nintendo. The Nintendo DS worked as a perfect redesign for the DS Lite resulting in a slimmer, brighter, and lighter product.

The Launch of the Nintendo DS Lite

With Nintendo being headquartered in Japan, this device was initially released in Japan on the 2 March 2006. The launch of the Nintendo DS Lite in Japan in 2006 saw a successful release three months later in other countries such as Australia, North America, and Europe.

  • Australia – released on the 1 June 2006
  • North America – released on the 11 June 2006
  • Europe – released on the 23 June 2006

Due to an overwhelming demand of the DS Lite in Japan, 2006 and 2007 were tough years as the country couldn’t keep the supply of the new product of the Nintendo DS range in check resulting in a dire shortage of the product for two years.

What the DS Lite has to Offer

The features of the DS Lite include compatibility with the Game Boy Advance and regular DS games, Wi-Fi signal reception from the Nintendo DS range, dual screens, a microphone enabling gamers to communicate with fellow game players, as well as a wide selection of product colors to choose from like cobalt, coral pink, and crimson just to name a few.

From a technical perspective, the Nintendo DS Lite has been largely popularized because of how battery-friendly it is. The DS Lite has four backlight brightness levels. If the brightness level is at its lowest, the DS Lite battery can last from 15 up to 19 hours. If set on its highest brightness level, it can last from anything up to eight hours.

Choosing DS Lite

Naturally, the competition in the game console industry is high especially because you have so many brands to choose from like the Xbox 360 or the PSP. What has made the DS Lite stand out from the rest is the seemingly never-ending list of games to choose from with catchy titles allowing some great gameplay for everyone. It’s worth every penny!